The Intrepid Explorer: An Average Website Owner's Journey in the Web Design Wilderness

Jeff Ross
05/19/2023 2:11:00 PM Comment(s)

The Intrepid Explorer: An Average Website Owner's Journey in the Web Design Wilderness

The Intrepid Explorer: An Average Website Owner's Journey in the Web Design Wilderness

In the grand, intimidating expanse of the World Wide Web, a solitary figure stands at the edge of a metaphorical forest - the vast, ever-evolving labyrinth of web design. This is the average website owner, armed with a basic knowledge of their business needs but uncertain about the tech-lexicon of meta tags, alt tags, H1 and H2, titles, rows, columns, sections, tables, SEO, and the seemingly endless intricacies of website coding or with cascading style sheets, JavaScript, PHP, or HTML.

For this intrepid explorer, stepping into the forest is daunting. The undergrowth is thick with software tools and technologies - each requiring its own expertise. Website auditing tools such as SEMrush, MozPro, Ahrefs, Hubspot, GTmetrix, Alexa, HotJar, and Majestic SEO stand like towering trees. They promise to clear the path, but the cost of these guides - substantial monthly subscriptions - can be prohibitive for our explorer.

Further into the woods, they encounter the task of optimizing their website for search engines. The thickets of Keyword Analysis and keyword density require intense navigation. Mastery of tools like Ubersuggest, WordStream, SEO Review Tools, SmallSEO Tools, and SEOBook is a significant and time-consuming endeavor. Each new path feels like a detour, drawing the owner deeper into the forest.

Suddenly, they reach a mountainous region: the realm of graphics and visuals. The slopes are steep, and the learning curve of programs like Photoshop and Illustrator is steeper still. Creating or modifying graphics requires not just time but also a keen understanding of the tool's capabilities - another maze within the maze.

The plains of design software stretch far and wide. Adobe Photoshop, Adobe Dreamweaver, Sketch, Figma, Canva, InVision Studio, Adobe XD, WordPress, Joomla, Wix, Squarespace, Weebly, Zoho, Shopify, Web.com, Site123.com, Bootstrap, GoDaddy, Webflow, Google Web Designer - the list goes on, each adding another layer of complexity to the terrain. The number of paths to take seems overwhelming.

This intimidating landscape of technologies, tools, and terminologies can make the average website owner feel lost, overwhelmed, and disoriented. Yet, they persist, knowing that the journey, however long, leads to the ultimate goal: a well-designed, functional, and appealing website.

The tale of our intrepid explorer - the average website owner - is a testament to the fact that navigating the maze of web design is no mean feat. Yet, even in the heart of this forest, they aren't alone. Many have tread these paths before and have left markers, in the form of user-friendly guides, tutorials, community forums, and even professional services.

And so, the explorer marches on, knowing that each step, each hurdle overcome, is one step closer to mastering the intricate art of web design. Their journey exemplifies the determination, tenacity, and adaptability required in the world of web design, a world where technology and creativity intertwine in an often overwhelming yet exhilarating dance.

Jeff Ross