12 popular copywriting frameworks you should know about
1. Attention-Interest-Desire-Action (AIDA)
2. Before-After-Bridge (BAB)
3. Problem-Agitate-Solution (PAS)
4. Problem-Promise-Proof-Proposal (PPPP)
5. Features-Advantages-Benefits (FAB)
6. Star-Story-Solution
7. Awareness-Comprehension-Convictio...