Popular copywriting frameworks we are familiar with...
12 popular copywriting frameworks you should know about
1. Attention-Interest-Desire-Action (AIDA)
2. Before-After-Bridge (BAB)
3. Problem-Agitate-Solution (PAS)
4. Problem-Promise-Proof-Proposal (PPPP)
5. Features-Advantages-Benefits (FAB)
6. Star-Story-Solution
7. Awareness-Comprehension-Conviction-Action (ACCA)
8. So What? (SW)
9. String of Pearls
10. The 4Cs: Clear, Concise, Compelling, Credible
11. Danny Iny’s 6+1 Formula
12. SLAP Framework: Stop, Look, Act, Purchase